eter Drucker says, "The purpose of
marketing is to make selling unnecessary." And the author who decided he didn't want to invest in marketing his book is sitting on 10,000 cobweb-covered copies.
Even if you have an excellent
platform from which to sell your own
books, you have to know your target
market-- where they are and how to reach them--the best time and place to sell, how much to charge, and just about everything else that goes along with SELLING your book.
Scribe works with the most aggressive and market-savvy firms in publishing. They know the market, and we trust them to help you sell your books. Spend a little or a lot, depending on what your budget will allow. But the money you spend will be money you see again in book sales.
romoting a book is only difficult if you're going it alone. The key to promoting yourself lies in
part of the phrase "public relations"--it's all about relationships. But with the right PR people working for you, it doesn't matter who YOU know, because your PR folks are on the cutting edge of those relationships. They'll do the work for you. Public appearances, book signings, radio and TV interviews, book reviews--it's in the bag.
Scribe works with the PR professionals who can take your public image to a new level.
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